OUR BLOG
Using Podcasts to Reach Doctors for Patient Events
When you’re trying to reach new doctors to educate them on patient event seminars, you’re probably running into the same issue as any marketer: how to earn attention. Cold calls are difficult and feel much less effective. It seems like we all swipe emails before we even open them. Social media is hit or miss.…
Read MoreServing the Greater Detroit Area and Beyond: EPI Marketing Services Livonia
When EPI Marketing Services wanted to better serve Detroit-area businesses – from the automakers to area Universities and beyond – leadership focused on opening a local facility. Setting their sites on Livonia, the leadership team found a strategic solution just off Jeffries Freeway near Farmington Road. Over the years, the Livonia facility has served Ford…
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5 Best Practices to Follow Up After a Client Education Seminar
You understand the importance of getting current and potential clients in front of your representatives in the world. Marketing, outreach, relationship building, networking… it all comes down to getting appointments for local reps. However, the job of client education seminars doesn’t end with the event. The follow-up is just as vital as the event itself.…
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In Person vs Virtual Events: What’s Best for Patient Education Seminars?
In the digital era, do in-person events still work to drive leads and new business? As social media, webinars, virtual events and Facebook live broadcasts keep us glues to our screens (seriously – adults stare at screens for more than 10 hours a day) how can businesses justify real world events to reach new clients?…
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Seller Fulfilled Prime vs Fulfillment By Amazon (SFP vs FBA)
Whether you’re a retailer or you consider yourself a simple online seller, you understand that Amazon is a critical component of your business plan. Even major retailers know this. Of course, it’s become even more important to be part of Amazon’s Prime world. In fact, the digital marketplace’s Prime offering plays an integral role in…
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What are Client Education Seminars?
Educational seminars aren’t exactly new. In fact the healthcare profession has held patient education seminars for many years. From weight-loss programs to Lasik eye surgery practitioners, potential patients have learned a lot from doctors willing to teach, and healthcare providers willing to partner with those practices. In the financial world, insurance agents, financial advisors, investment…
Read MoreEPI’s Bob Nixon and Butterfly Garden Featured
The Kalamazoo Nature Center (KNC) featured EPI’s Bob Nixon in their winter print newsletter. “Planting Seeds in the Winter” highlights the work KNC coordinated with Bob, as he helped create a native habitat for butterflies near our Battle Creek headquarters. In its article, KNC describes how Bob and others here at EPI prepared the land…
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How to Reach New Practices to Promote Patient Education Seminars
Marketers, business development managers, sales professionals, outreach specialists and more at medical device companies know that helping doctors to educate patients drives real awareness in today’s marketplace. Awareness leads to sales of course, but it’s more than that. It’s about creating a community of educated, engaged consumers. With pharmaceutical companies spending gobs of cash on…
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How to Sell More Online Without Spending a Fortune on Advertising
How can I sell more online without spending more on advertising? Online sellers know that an eCommerce store is only as good as its full shopping carts. But how do you get more customers without spending a ton on advertising? If you’re looking to increase your bottom line and sell more online, here are a…
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