OUR BLOG
In Person vs Virtual Events: What’s Best for Patient Education Seminars?
In the digital era, do in-person events still work to drive leads and new business? As social media, webinars, virtual events and Facebook live broadcasts keep us glues to our screens (seriously – adults stare at screens for more than 10 hours a day) how can businesses justify real world events to reach new clients?…
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Seller Fulfilled Prime vs Fulfillment By Amazon (SFP vs FBA)
Whether you’re a retailer or you consider yourself a simple online seller, you understand that Amazon is a critical component of your business plan. Even major retailers know this. Of course, it’s become even more important to be part of Amazon’s Prime world. In fact, the digital marketplace’s Prime offering plays an integral role in…
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What are Client Education Seminars?
Educational seminars aren’t exactly new. In fact the healthcare profession has held patient education seminars for many years. From weight-loss programs to Lasik eye surgery practitioners, potential patients have learned a lot from doctors willing to teach, and healthcare providers willing to partner with those practices. In the financial world, insurance agents, financial advisors, investment…
Read MoreEPI’s Bob Nixon and Butterfly Garden Featured
The Kalamazoo Nature Center (KNC) featured EPI’s Bob Nixon in their winter print newsletter. “Planting Seeds in the Winter” highlights the work KNC coordinated with Bob, as he helped create a native habitat for butterflies near our Battle Creek headquarters. In its article, KNC describes how Bob and others here at EPI prepared the land…
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How to Reach New Practices to Promote Patient Education Seminars
Marketers, business development managers, sales professionals, outreach specialists and more at medical device companies know that helping doctors to educate patients drives real awareness in today’s marketplace. Awareness leads to sales of course, but it’s more than that. It’s about creating a community of educated, engaged consumers. With pharmaceutical companies spending gobs of cash on…
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3 Quick Tips for Marketing Your Educational Seminars for Patients
If you’ve included educational seminars in your strategic plan, the right marketing is a critical component.
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What are Patient Education Seminars?
Patient education seminars are events put on by healthcare professionals, typically in partnership with a medical device or pharmaceutical company, to educate patients and potential patients. They might be open-house style, a 2-to-4 hour event or any style. Medical device companies and pharmaceutical businesses want to help the medical community educate and serve patients. After…
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4 Reasons Your Technical Publications are Killing Your Manufacturing Line Productivity
Whether you’re the owner, the operations manager or the plant manager, your company faces constant pressure to reduce cost of goods sold on a year over year basis. Manuals, booklets, inserts, labels, and cartons are a commodity and it’s tougher each year to control – and lower – your cost as paper prices and freight…
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How to Use Facebook Events for Your Patient Education Seminars
Whether you’re a healthcare professional working with a medical device company, or a medical device company helping doctors, patient education events can bring together people interested in new information to help educate patients. The question remains – how do you get the word out? Since social media emerged, one of the simplest ways to reach…
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