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Aside from good beer, the key to running a successful brewery is increasing brand awareness. People have to hear about you in order to come give your brew a shot. So how do you spread the word about your brewery? You’ve got social media, websites, Google, local media, but another great way to spread your…

Tossits, a new brand offering disposable, sealable trash bags convenient for use in cars recently came to EPI seeking a custom POS (point of sale) solution. Their product comes in a set of seven disposable trash bags designed to store easily over the back of a car seat. They needed a custom countertop POS display…

Getting a UPC can be an easily overlooked step in the process of getting your product to market. There’s a lot of misinformation out there and many companies looking to make an extra dollar by taking advantage of others. This article provides the straight facts to guide you on the path to UPC ownership. What…

It’s no secret that producing products abroad can be an appealing option for U.S. companies. Less stringent regulations and lower employee wages often lead to a smaller price tag on foreign soil. But in today’s economy, there are some undeniable benefits to trusting an American company with your puzzle or game. No Tariffs Tariffs have…

First Timers Everyone enjoys playing card and board games. Some enjoy gameplay so much, they get the desire to create their own games. The process of creating a game can be more in-depth than most people initially anticipate. Luckily, we know a few experts and can give you tips to help guide you. 1.Play test!…

Puzzles can be a great tool for promotion. Think about it – when’s the last time you received a promotional puzzle? Have you ever? Picture this – a 500 piece puzzle with your brand, a captivating image and an experience your audience won’t forget. Puzzles are often overlooked as a marketing tool, which could help…

Episode 3: Fun, Games & Marketing with Kristin Looney of Looney Labs In Episode 3 of the Leading Edge, Krystyn Contero sits down with Kristin Looney to hear about the history behind Looney Labs, the games they produce, and the unique challenges of marketing in the game industry. A plot twist you may not expect…