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The Leading Edge – Fun, Games & Marketing
Episode 3: Fun, Games & Marketing with Kristin Looney of Looney Labs In Episode 3 of the Leading Edge, Krystyn Contero sits down with Kristin Looney to hear about the history behind Looney Labs, the games they produce, and the unique challenges of marketing in the game industry. A plot twist you may not expect…
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The Leading Edge – Loyalty Marketing
Episode 2 Loyalty Marketing with Mark Staples Today, we’re sharing the second episode of The Leading Edge. The EPI Marketing Services podcast where we highlight heroes in business who are pushing the edge of innovation. In episode 2, Dan Moyle sits down with Mark Staples, Associate Director of Kellogg’s Family Rewards loyalty program. The program…
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Variable Data Printing 101
What is Variable Data Printing? Variable data printing (VDP) allows marketers to perform a single print job that prints customized information on each piece of the job. This means if you’re printing collateral for 100,000 contacts, you can print 100,000 unique pieces, personalizing each message for your target contact. VDP is powered by data and…
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Build in Detroit? Serve Detroit? Print Detroit.
Detroit is a city founded on hard work and grit. Being a Detroit-based business is a point of pride. If you’re building in Detroit or serving local companies, you’re part of a strong, but small, community. When it comes time to select a printing partner, you may find more options outside of Detroit than in.…
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Direct Mail in Detroit
EPI Marketing Services is a national print, packaging and fulfillment partner. Our facilities, located in the Midwest, are in a perfect central location for fast and efficient nationwide shipping. Our Detroit facility, located in Livonia, specializes in helping local companies create dynamic and impactful marketing collateral to share their stories and solutions. EPI Livonia offers…
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Planning Direct Marketing in Detroit? Consider These Factors
If you’re planning a direct marketing campaign in the Detroit area, your choice of print partner is critical. You’ve probably already thought about the way you want the collateral to look, roughly how much you want to spend, and the time frame for sending it out. While these are all important, there are some additional…
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The Leading Edge Episode 1 – Our New Podcast
The Leading Edge Premise We’re excited to share the first episode of our brand new podcast, The Leading Edge! This new podcast is the brainchild of Dan Moyle. It is designed to highlight heroes in business who push the edge of innovation. If you’re interested in candid conversations about the successes and struggles of business,…
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3 Common Problems with Fulfillment By Amazon
Maybe you’re an established Amazon seller. Or maybe you’re just starting as a home-based Amazon seller. You could be a growing eCommerce force-to-be-reckoned-with. You might even be a standard business with an online store presence. Whatever the case, FBA has likely crossed your radar. Yes it has benefits. But you’ll also find a few problems…
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3 Tips for a Successful Client Education Seminar
If you think live events and educational seminars are dead, research the current conference scene. No matter the industry, live events still draw major crowds. One major reason for continued popularity is technology. Live streaming helps increase awareness and draw more people to the event. You’d think we’d all want to sit in our robes…
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