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3 Quick Tips for Marketing Your Educational Seminars for Patients
If you’ve included educational seminars in your strategic plan, the right marketing is a critical component.
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What are Patient Education Seminars?
Patient education seminars are events put on by healthcare professionals, typically in partnership with a medical device or pharmaceutical company, to educate patients and potential patients. They might be open-house style, a 2-to-4 hour event or any style. Medical device companies and pharmaceutical businesses want to help the medical community educate and serve patients. After…
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4 Reasons Your Technical Publications are Killing Your Manufacturing Line Productivity
Whether you’re the owner, the operations manager or the plant manager, your company faces constant pressure to reduce cost of goods sold on a year over year basis. Manuals, booklets, inserts, labels, and cartons are a commodity and it’s tougher each year to control – and lower – your cost as paper prices and freight…
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How to Use Facebook Events for Your Patient Education Seminars
Whether you’re a healthcare professional working with a medical device company, or a medical device company helping doctors, patient education events can bring together people interested in new information to help educate patients. The question remains – how do you get the word out? Since social media emerged, one of the simplest ways to reach…
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Best Practices to Follow-Up After a Patient Education Seminar
Putting together a successful patient education seminar is hard work. Then, once that work is done and the attendees are happy, you still have work to do. What are you doing to follow up with attendees? Whether you’re the doctor putting on the event or the organizer partnering with the medical professional, the follow up is vital to the overall success of the seminar. If people come to your event and never hear from you again, have they really received the most value?
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How to Choose a Food Vendor for Your Patient Education Seminar
Hosting an educational seminar for patients is a great way for healthcare professionals like doctors or physician groups to reach new patients and take care of current patients. It’s also a great way for medical device companies and suppliers to develop quality relationships with those professionals.
Of course, most great relationships have a common tie: good food. From classic movies to real life events, it seems our relationships often come back to good food. So, working with a quality food vendor for your patient educations seminar seems pretty vital.
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3 Quick Tips for Planning for a Patient Education Seminar
Across the country, medical device companies and pharmaceutical businesses hope to help the medical community educate and serve patients. They understand that educated patients become delighted buyers. Patient education seminars help create educated patients for medical professionals – doctors and the like – while informing the public about their options they may not have heard…
Read MoreSpecial Project: Year-End Holiday Gifts for Our Clients, Employees and Partners
Many businesses send end of the year gifts to clients, partners, vendors, prospects and even employees. Common gifts include calendars, treats and greeting cards. This year, EPI Marketing Services decided to try something new. While brainstorming about how to leave an impact on recipients, Vice President Mitch Maurer and Marketing Manager Dan Moyle discussed the…
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Why would I buy a $10 Pop-Tarts shirt? And why would Kellogg sell it?
A box of cereal is about $3. A box of Pop-Tarts, about $2. A can of Pringles, less than that. In general, Kellogg products are low-cost. So… how does a food giant like Kellogg foster a culture of raving fans and continue to build brand awareness? An eCommerce store with fun items like Pop-Tart shirts!…
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